The 2022 year has gone and the calendar has turned around. People are busy making new resolutions for the year and trying to do something this year. If you are selling something you need to be aware of the new trends in the market. If you want to establish a website we must recommend Shopify for your eCommerce platform. It can prove a goldmine for your business. In this post, we have revealed some trends which are going to work in this 2023 year.
Let’s read them out carefully:
Augmented reality:
The Shopify concept that is slowly gaining the attention of store owners is augmented reality. It enables consumers to see digital goods in virtual environments. Somehow it is just like virtual reality, also there is no additional hardware is needed.
Also, you need to consider that somehow it depends on your camera phone. So you need to hire a Shopify web developer to get the finest interactive customer experiences.
For example, add product details to photos taken within your shop. Also, you can go with 3D product models.
That shows augmented reality, before making a purchase; online shoppers can sample products or try out services in their environment and at their own pace.
Customers are more likely to make the right choice the first time if they can preview products via augmented reality.
Create photorealistic 3D models
Is a very crucial aspect of generating the storefront to create the most attractive images of the products and services possible? This can be accomplished by creating photo-realistic 3-D models that will draw in clients from different spheres of life.
Everyone enjoys cutting-edge technology, which is a given in the contemporary business sector. And nowadays, the most advanced storefronts for businesses are photorealistic 3-D representations.
To make this possible you can hire a Shopify developer that will help you to create the models. it will help the owner to sell the most products. This technology allows you must be sure to remain true to the feature set of the products and services. Do not overdo it to impress your target audience.
Live Streaming and Live Selling
You can also say that live commerce, enables your brand to deliver real-time video content. These videos can create a sense of urgency and the audience get FOMO (fear of missing out) that will be helpful for you to boost your conversions and sales.
Shopify’s native Live Shopping & Video Streams app enables live commerce and helps the vendors to attract new prospects, interact with users in real time, and sell using videos. It also supports simultaneous multi-streaming of live shopping shows on platforms like Facebook, Twitch, and YouTube.
QR codes are widely used
Before the covid-19 pandemic, QR codes were not a highly appealing feature of a business, but after the covid 19 pandemic, they reappear with a significant role in businesses and events. People started to use it to do anything booking or payment.
Nowadays, QR code is used in a variety of contexts, like:
In the restaurants hope you have seen that visitors are scanning codes to see the menu and make an order, also pay the bill without waiting or waiting, maybe you have also done this.
In the physical store visitor are scanning a code to access special offers and other product lines and payments also. Alike that people are using QR codes in many ways.
Research showed that there will be more than 2.2 billion QR code payments in 2025 by users around 29% of all mobile phone users.
Higher focus on sustainability
Customers are very concerned about the price, as a customer you know very well that. Nowadays, they are also concerned about their shopping habits like they think about do they influence the health and safety of the planet. so if your business wants to connect with customers on a deeper level they need to rethink its ethical and eco-friendly strategies, from the beginning how they start their Shopify stores business. A study showed that customers are up to 4.3 times more demonstrated towards companies with the right sustainability practices.
This is good for Shopify developers there are lots of tools available on the Shopify App store. That can help to boost a company’s green status. Partnerships for sustainable print-on-demand are possible, and some apps let businesses demonstrate to customers how their purchases help the environment.
Additionally, developers can incorporate applications into the Shopify shopping cart that show an organization's dedication to making each order carbon-neutral. Such tactics might be the secret to guaranteeing more profitable client relationships.
Conclusion
These are some Shopify trends you should follow. it will help you to rock the market. We can also say that it also depends on the customers or their interests. Nowadays, technology has rapidly advanced and it will be proven advantageous for worldwide users. This is also true it is unpredictable how eCommerce business will evolve but you can grab the attention of the market with these leading trends. This can be a challenging task for the Shopify Developer to good fit the market demand.